Why you should calculate your social media ROI
Monitoring your social media ROI most importantly, helps you spot and create campaigns around bigger trends in the market.
As the...
Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.
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Monitoring your social media ROI most importantly, helps you spot and create campaigns around bigger trends in the market.
As the...
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..is varied to say the least. This fabulous infographic from @Meltwater shows just how much the role involves.
For me,...
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Today we had a Tribal first. Our first 'virtual' gathering using Zoom. Having worked in virtual teams for my entire career,...
Here at Tribal, we're a 100% remote team so I am always interested in articles like this on how you can remain effective and connected.
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The much-talked about GDPR is soon to become a reality in under 100 days. According to the EU, the aim of GDPR is to "harmonize data...
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Social media is all about connecting with others and engaging in genuine conversation. This applies to both users looking to grow their...
As Nicholas Lagersten states in this interview, social media provides endless opportunities for sales and commercial teams who want to...
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With such a massive focus on content creation in 2018, it's easy to focus most of your efforts on the audience you are trying to attract...
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When I saw the words 'Google' and 'Justin Timberlake' in this HubSpot article. I just had to click through.
It turns out that Google...
"Evolutionary biologists say that the human brain developed the ability to tell stories and this was an essential piece of the...
This article from retaildive.com reminded me that social selling is today's differentiator. Selling has always been about adding value to...
Reading this post by Business 2 Community about the death of traditional lead generation brought back fond (ish) memories of when I was...
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Not too long...
So, imagine you have the mother of all advertising budgets. What does #social mean to these businesses? Pretty much hitting the screen of...
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I can completely relate to this post.. as I'm sure many of my fellow social media associates will 🙂
It's true that although most people...
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I wrote about the link between HR and Marketing in 2015 so perhaps I wasn't too far off the mark given this recent post by...
Embracing video in our marketing communications can help increase engagement with our ideal customers, communicate the features of your...
In 2007, Tesco found that baking goods increased by 30% at the time of the Great British Bake Off airing (This is Money) by identifying...
A few weeks ago Mark Zuckerberg, CEO of Facebook released new changes. These changes mean that we will see less branded posts in our...
I'm liking the content that's appearing on smarp at the moment - this article has a great infographic showing the reasons people share,...
Often when new users approach their social business activities, they focus solely on sharing content which is about what they do, or very...
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