Contributors

About

Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.

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Statistics

Posts: 169
Reposts: 0

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Why you should calculate your social media ROI

Monitoring your social media ROI most importantly, helps you spot and create campaigns around bigger trends in the market. 

As the...

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Why You Need to Embrace Influencer Marketing

  1. Social media influencers can achieve high organic reach
  2. Influencers have established trust and loyalty whereas only 4% of consumers trust...
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Alexa, find me an excellent copywriter.

As a copywriter, news of quality now ranking above quantity when it comes to online copy was music to my ears. Although it’s actually...

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Keeping the 'Social' in Social Media

This article is spot on.  Keeping it simple,  focusing on the basics and most importantly, remembering what your customer is...

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An 11-Step Approach to Implementing Employee Advocacy

Love it or hate it, social media is here to stay. The digital explosion has revolutionised not only the way we communicate on a personal...

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State of Remote Work 2018

I love Buffer.  Not only is Buffer my choice of scheduling tool but I love the way Buffer do things, not least of which is their...

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Best Practice Lead Generation for B2B & B2C

The buying world is now driven by consumers rather than corporate brands. All the power resides with the potential buyers as they have...

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Internal and external comms - two sides of the same coin?

Given the need for brands to recognise and encourage the power of their people - or at least their voices now that social media amplifies...

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How the Buyer's Journey Has Changed

There have always been people selling things and of course people wanting to buy but the traditional way of buying has changed dramatically.

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How To Measure Content Marketing To Reach Your Goals

Content marketing is one of the most significant trends to impact the world of marketing. It has totally disrupted the traditional...

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The Role of a Social Media Manager

..is varied to say the least.  This fabulous infographic from @Meltwater shows just how much the role involves.   

For me,...

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Employees are just like Customers

Companies already know how to engage their employees. They do it all day, every day with their own customers. They create content which...

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Why Use LinkedIn Groups?

Another social media platform reports changes to priority given to genuinely engaging content. This is great news for businesses who are...

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How To Improve Employee Engagement

Achieving high employee engagement is something which organisations can not afford to neglect today. Put simply, engaged employees are...

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Demand Generation vs Lead Generation - Mind The Gap!

Is there a difference between demand generation and lead generation? Is it valuable for marketers to distinguish between the two? I would...

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1 Content Marketing Mistake You Should Avoid

Not knowing your audience! So you may have your ideal customer personas built out - but - one mistake that is too easy to make is not...

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Are Employees Lost In Digital Chaos?

There is no doubt that social media moves quickly.  It's hard enough for professionals to decipher whether a social platform is on...

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What's the ROI of Employee Advocacy? Social Selling

Marketing has always had a tough challenge demonstrating their activities and indeed their spending, directly contributes to sales....

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Does Your Google Rank Matter Anymore?

Page one ranking for one person will not be the same for another; your location, device and search history will be a few of many query...

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Bring Your "Human" Self To Work

Today we had a Tribal first.  Our first 'virtual' gathering using Zoom.  Having worked in virtual teams for my entire career,...

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How to be Productive when Working Remotely

Here at Tribal, we're a 100% remote team so I am always interested in articles like this on how you can remain effective and connected.

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5 Tips To Make Your B2B Social Media Strategy Stand Out

B2B buying behaviour has changed immeasurably over the last few years, digital transformation has literally turned the decision making...

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What Does GDPR Mean For Marketers?

The much-talked about GDPR is soon to become a reality in under 100 days. According to the EU, the aim of GDPR is to "harmonize data...

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Why Corporate Blogging Is Invaluable For Content Marketing

Content marketing is all the rage today, gone are the days of traditional 'push' marketing and outbound corporate campaigns. Today our...

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Building Real Relationships On Social Media Takes Effort

Social media is all about connecting with others and engaging in genuine conversation. This applies to both users looking to grow their...

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Boosting Sales and Personal Brands on Social Media

As Nicholas Lagersten states in this interview, social media provides endless opportunities for sales and commercial teams who want to...

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The WHY of employee advocacy

We know people do it without any incentive, often without any guidance, nearly always without any recompense. But why do employees choose...

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Why Social Selling Needs To Move Beyond The Sales Team

Social silos will work to a certain point.  Programs will develop in isolation.  Tools will be bought. Resources will manage,...

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Get Your Hustle On..

I know many salespeople with vast 'connections' both on and offline.  Unsurprising given that successful salespeople are by nature...

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Employees are your best test subjects

With such a massive focus on content creation in 2018, it's easy to focus most of your efforts on the audience you are trying to attract...

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Why You Should Share Your Story and Values

A client recently told me that before working together, she started compiling a list of marketing & agencies to work with - although...

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Increase Your Reach by Repurposing Your Blog Posts

Stats show that 45% of people watch more than an hour of Facebook or YouTube videos a week. That is a lot! If you have a website full of...

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What Are Justin Timberlake and Google up to?

When I saw the words 'Google' and 'Justin Timberlake' in this HubSpot article. I just had to click through. 

It turns out that Google...

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Social Selling: today's differentiator

This article from retaildive.com reminded me that social selling is today's differentiator. Selling has always been about adding value to...

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Modern Day Lead Generation In The Age Of Inbound Marketing

Reading this post by Business 2 Community about the death of traditional lead generation brought back fond (ish) memories of when I was...

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Not All Of Your Employees Are Ready To Advocate

Yesterday, PostBeyond released their 2018 - The Year Of Social Advocacy In The Workplace.  It's a research study that looked at how...

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Who Are You?

Personal Branding... in these days of social media, it's never been more important to be aware of your personal branding.

Not too long...

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How the other (social business) half live...

So, imagine you have the mother of all advertising budgets. What does #social mean to these businesses? Pretty much hitting the screen of...

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Inbound marketing: nail it with this visual guide

From AIDA to ACCD... inbound marketing is all about quality content, quality relationships and, eventually, quality deals.

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Why I Love Working Remotely...But As Part Of A Team

Digital transformation has had huge ramifications on our workplace, creating a true 24/7, digital workplace which has allowed remote...

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A Social Media What...?

I can completely relate to this post.. as I'm sure many of my fellow social media associates will 🙂

It's true that although most people...

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It's time to let your employees tell your story!

#Authenticity is the key to a successful social brand. The content posted by your employees - as opposed to that generated by your...

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Embracing Video in Your Content Marketing Plan

Embracing video in our marketing communications can help increase engagement with our ideal customers, communicate the features of your...

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Leveraging Trends to Boost Your SEO

In 2007, Tesco found that baking goods increased by 30% at the time of the Great British Bake Off airing (This is Money) by identifying...

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Sharing is caring - brand support is just in the top 5. Will it climb as the advocacy culture grows?

I'm liking the content that's appearing on smarp at the moment - this article has a great infographic showing the reasons people share,...

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Where has our humanity gone?

Often when new users approach their social business activities, they focus solely on sharing content which is about what they do, or very...

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