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About

Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.

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Statistics

Posts: 169
Reposts: 0

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The wrong type of publicity

Another example of #employeeadvocacy done wrong. How one team’s interpretation of what’s funny differs from that of the general public....

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Build a fan base not a database

At Tribal, we're big fans of quality social media content, especially now that GDPR means further tightening of what you can and can't do...

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The Winning Strategy Top Companies Use to Thrive

A 2016 Gallup study revealed that just 27 percent of employees in the US actually believe in the values of the companies they work...

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4 Elements of a Great Email Closing Line

Studies show that due to the recency effect, people have the best recall for the last items on a list, making your email closing line...

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Brands Will Be Judged On Authenticity Of Your Content

Wow - what a powerful post this is and I totally get it.  Consumers are distrusting advertising and are generally wising up to the...

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The Data Behind Mobile First Marketing

This is a fasincating piece of research by HubSpot that digs into the data driving behaviour based on generational differences.  

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Why Blog? The Benefits of Blogging for B2B Marketing

The online world is certainly not short of a blog or two so it might make you think there's no point adding to the 'noise' but let me...

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Best Practices For GDPR Compliancy In Social Media

Organisations face the challenging task today of developing an inbound approach to marketing and sales to adapt to the new buyer journey...

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The Power Of Authenticity In Content Marketing

Content marketing is an indispensable strategy for today's marketers, the digital economy has created incredibly tech savvy and media...

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Are your internal influencers happy?

As soon as the number of employees in a business exceeds 10-20 people, you are likely to start experiencing what is known as internal...

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4 Ways to Sell Without Being Viewed as a Salesperson

The key, as the excerpt states below, is to position yourself as an expert consultant, not a salesperson.

As Inbound Marketing gains...

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Video Marketing - is it the Future of Online Marketing?

I don't think many of us will be surprised to hear that video marketing is the format of choice for many marketers, especially when you...

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How AI Can Optimise Your Sales Funnel

If you are sold to too soon - it is not a great experience and if you receive an irrelevant special offer - it can make you run away! 

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How LinkedIn Can Become Your Inbound Sales Machine

I'm sure you've all heard about the importance of adopting an inbound marketing approach today; that the buyer journey has changed and...

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What is Vero? The New Social Media App

I first heard about the new social media app, Vero until my friends started sharing on Facebook that they have joined and encouraged me...

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Micro-influencers: think quality, not quantity

Is it possible that the celeb-endorsed marketing trend has had its day? Surely not, but there is evidence to suggest that smaller...

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Wholesale change for Chinese white goods manufacturer, Haier.

Change is always difficult in the corporate world. Never more so than when it's a technology-based shift. That makes this story about...

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4 Lessons B2B Marketers Can Learn from B2C Marketers

When I first read this article from ZoomInfo that only 23% of B2B marketers say they have a customer-centric structure, I was surprised...

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Why Social Media is a Good Sales Technique

It's true that some Executive's still need a lot of convincing that social media and social selling deliver results.

Jenn Herman talks...

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How to Promote a Webinar with Social Media

Today's approach to marketing requires a strong focus on inbound activities by delivering relevant and authentic content which delivers...

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New Poll Shows Less Trust in Facebook than its Counterparts

A staggering 59% do not trust Facebook compared to 66% trusting Amazon, 62% trusting Google, 60% in Microsoft, 53% in Apple and 48% in...

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