Why Modern Buyers Seek Content Playgrounds & Not Structured Funnels
This hugely insightful post from HubSpot walks the reader through the buying journey - past, present and future.
I love the analogies used...
Contributors
-
Head of Learning & Enablement
-
Social Business Enabler -
Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs -
Head of Channel Social Advocacy Programs
About
Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.
Contact
- +44 208 123 1662
- sarah@tribalimpact.com
- tribalimpact.com
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Trust Will Drive Authentic Influence In 2020
Love this article from Forbes that talks about the role of creating content when it comes to personal branding and influence on...
How to become more courageous in the workplace?
I have recently read the below-mentioned article on the subject of building workplace courage and it hit home.
Why?
Because earlier this...
How Social Sellers Can Prepare For Sales Meetings
I remember going into my first ever sales meeting with a global engineering firm in central London. Posh office, huge chandelier...
B2B Marketing Is No Less Personal Than B2C
It's the role of marketing to create a connection with our target audience. Put our brand in front of the people who are most...
Why ABM Isn't Just The Responsibility Of Marketing
Account Based Marketing (ABM) has become rather a popular term over the last 12 months. In the B2B landscape it's fast becoming the...
Productivity Isn't A Measure Of Hours Worked But Outcomes Achieved
The four day work week is a constant debate in today's modern working environment. It sounds attractive but is it achievable?
At...
How Best To Use Hashtags On Social Media
If you're on social media there's no doubt that you need to understand how to use hashtags.
Hashtags are a way to categorise your...
Employee Advocacy: Learning The Tool Is Just The Beginning
According to this article in Forbes, employee advocacy will firmly sit on the agenda of corporate communication professionals in 2020.
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