Snackable To Binge-Worthy: B2B Content Lessons From Netflix
Our digital behaviours in our home space impacts our digital behaviours in the workplace.
At home, we often start our purchase process...
Contributors
-
Head of Learning & Enablement
-
Social Business Enabler -
Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs -
Head of Channel Social Advocacy Programs
About
Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.
Contact
- +44 208 123 1662
- sarah@tribalimpact.com
- tribalimpact.com
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Who Should Own Account Based Marketing (ABM)?
Account based marketing (or ABM) is big business. With 71% of the companies seeing a greater ROI within their ABM efforts compared...
Blurred Lines Around Social Media Is Confusing Employees
Is it time to review your social media policy?
Activating your employees to use social media presents a great opportunity, however,...
Why Social Media Isn't Working For You
Social media not working for you? Or maybe you've tried social media in the past and didn't achieve the results you hoped for?
Used...
Is Your Company Ready For Employee Advocacy?
Employee Advocacy is a great way to amplify brand and content on social media via employee networks however, not every company is ready...
The adrenaline of learning with the intention to teach
Next month, my colleagues from Tribal Impact and I are off to Italy and Germany to deliver our Train the Trainer program.
Several...
Do B2B Marketers REALLY Understand Their Audience?
When I deliver content marketing workshops one of the first questions I ask is "when was the last time you went to see a customer?" and...
Before Your Next Speech Or Presentation, Here's The First Thing You Must Think About
Whether it's preparing for a speech, presentation, or your next social post, knowing your audience is a must. Too often, in sales and...
Why Modern Buyers Expect Modern Sales Organisations
We know that B2B buyers have gone digital, researching their way through up to 60% (if not more) of their decision making process on...
How Employees Can Be Part Of Your Content Marketing Strategy
Love this post by Michael Brenner which talks about the growing importance of employee generated content.
First stage advocacy is asking...
Has MarTech Over Complicated Marketing?
I quite enjoyed reading this post by Steve Olenski about how marketing has just got a little too complicated.
I've just come off the phone...
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