Another great post from @jaybaer as he explains the importance of employee generated content.  For years we've talked about user generated content and the credible value it holds with readers but an emerging trend is around employee generated content.  

As marketers continue to spend profusely on creating content (and honestly, we have way too much content in most cases) we forget that actually the most credible, sought after (according to the Edelman Trust Barometer) and cost effective source of content is that from those people in your own organisation. 

Tools like the one I've used to create this commentary piece (Passle or Meddle) help employees along the content creation route without diving straight into a 1000 word blog post!  

Worth a try!