Understanding how your employees can contribute to your business strategy is the difference between a strong culture and a evolving culture.  

This research has shown that when you include your employees in the vision and strategy of your business, you engage them and build trust within the business.  

Employees often bring insights that leadership teams often miss.  Employees are at the coal face of what it takes to run a business. They easily identify opportunities to make processes more efficient, improve customer satisfaction and save cost.  

If you give them an opportunity to voice their opinions and invite them to contribute, you may be surprised at the outcome.  Furthermore, you may just have recruited some of your best brand ambassadors for employee advocacy.