Latest research from Pew into employee social media usage has shown that just 14% (yes, only 14%) of employees use LinkedIn for work-related purposes and only 3% use Twitter for work-related purposes.
Now this could be for various reasons. Perhaps employees don't feel they want to use LinkedIn for work - feeling more comfortable splitting work/personal accounts. Perhaps they don't know how to use LinkedIn and Twitter for professional purposes.
Either way, this latest research shows the massively untapped opportunity that businesses have to mobilise a social workforce.
What I find slightly more alarming is the fact that only 51% of employees felt they were subject to workplace policies regarding social media. I'm sure if Pew asked employers the same question, this number would be much higher. I find it hard to believe in 2016 companies are operating without a social media policy in place.
This suggests to me that employees are not aware of the social media policy and that organisations need to do a better job of ensuring employees understand the risks associated with operating on social media - for both the protection of employee and the brand they work for.
Social Media use for “Employee Advocacy” for the Employer Is Not Yet Prevalent Interestingly, those surveyed did not report a significant use of social media for employer promotion, marketing, or public relations. 19% of workers say they ever use Facebook for work-related purposes. 14% ever use LinkedIn for work-related purposes. 3% ever use Twitter for work-related purposes. 9% use a social media tool provided by their employer for work-related purposes. Prudent employers likely have policies on social media use at work. According to the Pew survey, the respondents reported that only 51% were subject to workplace policies regarding use of social media. Conversely, 45% said their employer did not have such policies. And 32% of the respondents stated that their employer had policies about “how employees may present themselves on the internet in general.”