With social, your entire organization is representing the company, and in view of potential leads. There is now more overlap between marketing, employee advocates, customer service, and even the C-Suite with our sales teams than ever before. Everyone now can contribute to sales. As a result, consistent messages need to be developed across the entire organization. Likewise, the company needs to be cognizant of social selling efforts, understand best practices, and know when to bring salespeople into the conversation. While other departments stepping into the line of fire of sales can be frustrating, we need to turn them into allies and assets. Sales and marketing working together can be a powerful asset on social media.
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