There is so much hype around LinkedIn selling and social selling these days that often businesses miss the wider and much more lucrative opportunity - Social business.  This fantastic post by Bill Harris discusses the three main challenges he's observed in his 15+ years of managing sales teams.  However, #2 is the most interesting for me.  It's the first time I've witnessed a sales leader acknowledge the wider 'sales' impact of the whole organisation.  In my world this is call "Social Business". I personally love the line "Sales is not necessarily the frontline of engagement anymore".  This is so true and until organisations realise that the customer experience does not start and end with the sales person, they won't recognise the true value of becoming a social business.  Every employee can influence the customer experience.  Help them understand the company story and their role in contributing to it.