There's nothing like the authentic and credible voice of employees to break through the traditional marketing blurb.
What I love about social business is that fact that employees have the opportunity to build their professional brand. At the same time they're humanising the company brand.
At the end of the day, people buy from people. We're naturally drawn to the human side of business. Who we gel with. Who we warm to. Who adds value to our lives.
Embracing a social approach to business isn't just about activating your employee voice on social media to drive awareness. It helps attract talent that fits your culture, it helps attract customers that want to connect directly with your social leaders, it helps deepen the bonds your employees have with their network.
So what's holding so many businesses back?
Social media has changed much about the world of work in the last few years. It has implications for the way we recruit, the way we manage internal communication, build our employer brand, even the way that we learn. Internal social media networks are on the rise, as are Social CEOs.