In 2007, Tesco found that baking goods increased by 30% at the time of the Great British Bake Off airing (This is Money) by identifying this trend, Tesco identified a new opportunity. By researching consumer searches and trends using tools such as, Google Keyword Planner and Google Trends, you can discover data that can help you create a tailored content marketing strategy that will boost your SEO and leave a lasting impression on your reader having provided content that answers their query.
Content gap analysis Staying relevant to consumer search behavior is vital at both the top and the bottom of the funnel to increase visibility across the full spectrum of search terms. A quick content gap analysis is the ideal method of focusing your attention on the easy content wins. From there, you can build a content development road map to enable you to fill the highest priority gaps throughout the first quarter of the year.