In 2007, Tesco found that baking goods increased by 30% at the time of the Great British Bake Off airing (This is Money) by identifying this trend, Tesco identified a new opportunity. By researching consumer searches and trends using tools such as, Google Keyword Planner and Google Trends, you can discover data that can help you create a tailored content marketing strategy that will boost your SEO and leave a lasting impression on your reader having provided content that answers their query.