Embracing video in our marketing communications can help increase engagement with our ideal customers, communicate the features of your offer on a landing page and also extend the reach in the "newsfeed". For instance, in a recent Facebook announcement, Zuckerberg shared that Facebook Livestream can receive up to 6x more reach than standard posts, identifying Facebook Live a key area to focus on.
A great starting point would be to re-visit your most popular blog posts and repurposing them into video format. Lumen5 is a great tool for this.
Video I expect to see more Facebook Live videos and a rise in web TV. In many surveys out there (like this one), consumers say they much prefer video over text. Video helps tell more compelling stories, gets your point across faster and can improve sales. Video on a landing page or sales page, for example, can help increase conversions by as much as 80%, according to research. Get started by committing to doing four videos per month. Whether you do a Facebook Live, YouTube video or a video for your website, it doesn’t matter. Get into the habit of producing quality video content for your prospects and customers.