Embracing video in our marketing communications can help increase engagement with our ideal customers, communicate the features of your offer on a landing page and also extend the reach in the "newsfeed". For instance, in a recent Facebook announcement, Zuckerberg shared that Facebook Livestream can receive up to 6x more reach than standard posts, identifying Facebook Live a key area to focus on.

A great starting point would be to re-visit your most popular blog posts and repurposing them into video format. Lumen5 is a great tool for this.