#Authenticity is the key to a successful social brand. The content posted by your employees - as opposed to that generated by your marketing or sales teams - is far more likely to be deemed authentic. An incredible 57% of consumers think that less than half of brands create authentic content: that's pretty damning. It also means that there's never been a better time to get ahead of the game and start training your employees to be advocates.
Social platforms have become omnipresent, enabling everyone with an internet connection to share their thoughts, experiences and recommendations with the click of a button. Billions of pieces of written and visual content are created by real people on social networks every day - and this is the content consumers find most genuine.
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