I can completely relate to this post.. as I'm sure many of my fellow social media associates will 🙂
It's true that although most people follow brands and companies on social media, they probably don't think about the social media manager, or team, behind all that content.... although we know poorly executed content will make them think twice and indeed a staggering 57% of consumers believe that less than half of brands post authentic content . Which is why employee advocacy can work so well as people trust people.
Trying to explain you work in a social media role has been an eye opener and when you start throwing B2B and employee advocacy into the mix, I can see them wondering what on earth I'm talking about.
That aside, I feel very fortunate to be involved with something that is not only a real job but challenging, exciting and rapidly evolving.
Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?” Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Plus most people use social media for fun, so social media’s place in business can seem suspicious.