Personal Branding... in these days of social media, it's never been more important to be aware of your personal branding.
Not too long ago, we all used to rely on our CV to do the job and possibly, we'd dabbled on LinkedIn and done a little bit of networking. Roll forward to today and the world has changed. Without realising it or not, every day we are creating our personal brand online; even if you're only using SM for recreational purposes, your brand is out there.
LinkedIn today has over 500m users and is no longer just the place to look for jobs; it is also incredibly successful in social selling and indeed, at Tribal Impact, all our customers have come on board via Inbound Marketing. The traditional sales funnel is rapidly disappearing.
So if you haven't already got your personal brand working for you, take a look at this article with some handy tips on what not to do..
"It's so sad!" said my daughter. "Anybody could call themselves the best technical salesperson in Chicago. It seems so — childish, like a kid in my grade telling the other kids they're the best singer or the best volleyball player in the class." "It is kind of sad," I said. "The problem is that people don't know how to brand themselves. It's not something they teach in school."