Gartner defines the 'Digital Workplace' as an "enabler of new, more effective ways of working; raising employee engagement and agility; and exploiting consumer-oriented styles and technologies".
With excellent management, planning, strategy and employee engagement, the digital workplace can allow organisations to gain competitive advantage over those who navigate their way less successfully through digital disruption.
Businesses have to rise to the challenge by forgetting the traditional sales funnel and adopting the new digital buyer journey where buying decisions are often made before the customer even talks to the supplier. Typically, 57% of the buying process is completed before a customer even talks to a supplier.
In order to stay competitive, organisations have to prioritise improving the customer experience through timely and relevant digital interactions throughout the whole buyer journey, from researching a product right through to post-sales support.
Whilst there is much focus on the consumer experience in our digital world, sometimes employees can feel disconnected if internal communication isn't handled appropriately.
Despite the wealth of technology at our fingertips, a 'people-first' approach remains key to driving success and productivity. In other words, the impact on employees and ensuring employee engagement is what makes the digital workplace important.
One of the key objectives of building a digital workplace is to boost employee engagement. It’s no secret that employees who are more engaged are sometimes 3 to 4 times more productive than average employees. One of the simplest ways of boosting employee engagement, without complex HR interventions, is to initiate Employee Advocacy. That is, encourage employees to be advocates for your company on social media. An Altimeter Group Study shows that employees who engage in Employee Advocacy also become more engaged. They develop a stronger bond for their company, work more productively and are also likely to stay longer with the company. Employee engagement and Employee Advocacy are a virtuous cycle. The more engaged your people become, the more likely they will be to become your advocates, and the loop continues!