Gartner defines the 'Digital Workplace' as an "enabler of new, more effective ways of working; raising employee engagement and agility; and exploiting consumer-oriented styles and technologies". 

With excellent management, planning, strategy and employee engagement, the digital workplace can allow organisations to gain competitive advantage over those who navigate their way less successfully through digital disruption.

Businesses have to rise to the challenge by forgetting the traditional sales funnel and adopting the new digital buyer journey where buying decisions are often made before the customer even talks to the supplier. Typically, 57% of the buying process is completed before a customer even talks to a supplier.

In order to stay competitive, organisations have to prioritise improving the customer experience through timely and relevant digital interactions throughout the whole buyer journey, from researching a product right through to post-sales support. 

Whilst there is much focus on the consumer experience in our digital world, sometimes employees can feel disconnected if internal communication isn't handled appropriately. 

Despite the wealth of technology at our fingertips, a 'people-first' approach remains key to driving success and productivity. In other words, the impact on employees and ensuring employee engagement is what makes the digital workplace important.