I know many salespeople with vast 'connections' both on and offline.  Unsurprising given that successful salespeople are by nature competitive and focused on numbers..  Well that's great but how many are actually using those valuable connections in a way that works in today's digital world?

As this article explains, salespeople can often be quite cynical about social media but numbers talk...  successful social sellers create a staggering 45% more opportunities and are 51% more likely to achieve their quota (source: LinkedIn).  And even better, there is real science behind why this works.