I know many salespeople with vast 'connections' both on and offline. Unsurprising given that successful salespeople are by nature competitive and focused on numbers.. Well that's great but how many are actually using those valuable connections in a way that works in today's digital world?
As this article explains, salespeople can often be quite cynical about social media but numbers talk... successful social sellers create a staggering 45% more opportunities and are 51% more likely to achieve their quota (source: LinkedIn). And even better, there is real science behind why this works.
If you want to build your credibility, influence, and reach, there's no tool as efficient, scalable, and accessible than social media platforms. Social selling advocates tend to focus on using digital platforms for research, pipeline-building, and information-gathering, and rightly so. But there are powerful ways that salespeople (and everyone else) can use it for building a stronger brand among your network. You can use it to make your presence known and actively influence your connections. And your connections might not even know that it's happening, because much of what influences us isn't being processed at a conscious level.