"Evolutionary biologists say that the human brain developed the ability to tell stories and this was an essential piece of the development and endurance of language." 

This developed emotion, connection and helped us remember and care for those around us. The John Lewis Christmas adverts that can sometimes bring us to tears, is a perfect example of how a beautiful story can help keep John Lewis in our mind during Christmas time.

Have a think about what stories you can share to help build relationships with your social media following and prospects. Customer stories and employee stories are great places to start.