A client recently told me that before working together, she started compiling a list of marketing & agencies to work with - although they shared great customer case studies - she did not feel compelled to work with them. Now she knows why that is. When scrolling through their websites and social media, she did not see the 'people' in the brand nor their company values. She found my post on Instagram where I shared my experience of marketing and getting your business visible as an introvert, related to the post and emailed me right away.
In a world full of perfection, stock photography and beautiful graphics, remember to plan in posts communicating company values and stories to stand out from the crowd in your ideal clients news feed.
Forget stock photography and staged promotional pictures -- it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company's culture and product offerings. Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element to B2B businesses, and helps you form a genuine connection with your audience and potential customers. Extremely professional-looking content can often feel cold and dispassionate -- your customers want to know there are real people and real stories behind the branding.