When I saw the words 'Google' and 'Justin Timberlake' in this HubSpot article. I just had to click through.
It turns out that Google ran a poll on Google not long ago to find out what people's favourite Justin Timerlake songs are. Although it doesn't appear to be a strategic brand collaboration to help Justin Timberlake's team.
It shares that Google is now actively wanting one thing. Data.
Why might that be?
The more we know about our audience, the more we can tailor our content marketing strategy to serve them better. We can discover more about their interests and what problems they are having.
We can do this simply and quickly by:
- Leveraging the poll feature we have on Twitter, Facebook and Instagram Stories
- Sending out an email to your mailing list and asking your subscribers to click an option to express what they would like to learn more about (using this data we can segment our mailing list and send emails targeted to their interests)
- Creating a survey and sharing it on your social media platforms and existing customers
But if you're searching for Justin Timberlake, chances are, it's because you have an interest in something about him. That search query alone already tells Google something about your preferences as a consumer -- especially if you use Chrome as your preferred browser and are signed into it through your Google account, which can connect your search history to your Google profile. If that's the case, Google now knows that you're interested in Justin Timberlake -- and if you engage with new interactive SERP features like the favorite track poll we discovered today, that tells Google even more about your consumer preferences, like the fact that you even have a favorite track from his new album at all.