When I saw the words 'Google' and 'Justin Timberlake' in this HubSpot article. I just had to click through. 

It turns out that Google ran a poll on Google not long ago to find out what people's favourite Justin Timerlake songs are. Although it doesn't appear to be a strategic brand collaboration to help Justin Timberlake's team. 

It shares that Google is now actively wanting one thing. Data. 

Why might that be? 

The more we know about our audience, the more we can tailor our content marketing strategy to serve them better. We can discover more about their interests and what problems they are having. 

We can do this simply and quickly by:

  1. Leveraging the poll feature we have on Twitter, Facebook and Instagram Stories
  2. Sending out an email to your mailing list and asking your subscribers to click an option to express what they would like to learn more about (using this data we can segment our mailing list and send emails targeted to their interests)
  3. Creating a survey and sharing it on your social media platforms and existing customers