With such a massive focus on content creation in 2018, it's easy to focus most of your efforts on the audience you are trying to attract outside of your company.
However with employee advocacy programmes on the rise and a huge bid to increase employee engagement within companies, it's more important than ever to ensure your content also appeals to your own employees.
It's a win-win situation for most, because if you can create content which inspires your employees and engages them to think better of your company, than the same content is far more likely to be received well outside of the company. Plus your employees are more likely to share it, thus your message goes further with more influence behind it.
Create content which appeals to both, and you're onto a winning strategy.
The first step in effective content curation is remembering that in order for employee advocacy to be successful, the content you curate needs to appeal not just to customers, but to your employees as well. We’re living in a world plagued by “information obesity” and are constantly over-fed by the same content over a variety of platforms. It’s critical to provide your employees with thought-provoking, relevant articles in order to inspire passion that will eventually lead to action.