Social media is all about connecting with others and engaging in genuine conversation. This applies to both users looking to grow their networks and companies looking to grow their audiences.

When people feel like they are are being heard by someone else and understood, it creates a strong bond between the two parties. This is why knowing who your audience is, is essential to your content strategy. It means the content you create will resonated with the other party simply because they understand it is easier and they understand the feeling behind it. We are after all human beings who live most of days making decisions based from how we feel.

When both creating a social strategy driven by who you're targeting, combined with listening to the responses from those people and then giving back to your audience. You create a loving bond and relationship on social media.