$0 Ad Budget, a multi-million dollar launch into space and a live stream from SpaceX's YouTube Channel is now being dubbed as one of the 'most successful marketing stunts of all time'. 

Although we have not got access to rockets and millions and millions of dollars, we can walkaway with a few takeaways...

1. The power of people speaking about your brand on social media

2. Live streaming

3. Communicating your values