$0 Ad Budget, a multi-million dollar launch into space and a live stream from SpaceX's YouTube Channel is now being dubbed as one of the 'most successful marketing stunts of all time'.
Although we have not got access to rockets and millions and millions of dollars, we can walkaway with a few takeaways...
1. The power of people speaking about your brand on social media
2. Live streaming
3. Communicating your values
Elon Musk pulled off a double marketing coup on Tuesday with the first successful test launch of his Falcon Heavy rocket, the flagship of his private space-flight company SpaceX, and the subsequent debut of its payload—a Tesla Roadster driven by a dummy nicknamed Starman—as the first car in space. While the launch was clearly one of the most dramatic moments of livestreaming in recent memory, it’s the live YouTube feed of Musk’s own cherry-red Roadster circling the Earth that will perhaps generate the biggest publicity boost for Musk’s emerging electric-car company. With a famously nonexistent ad budget, Tesla just secured a place in auto marketing history.