Another social media platform reports changes to priority given to genuinely engaging content. This is great news for businesses who are committed to social selling and an employee advocacy programme.
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. communities. This shift is also encouraged by changes on major social media platforms such as Facebook, where meaningful content in groups is given priority over public content. LinkedIn has also announced that they will be improving the LinkedIn Group experience, which is “at the heart of what makes LinkedIn a trusted place for professionals to help and support one another”1The screenshot below was taken by David Spinks..