Companies already know how to engage their employees. They do it all day, every day with their own customers. They create content which entices, interests and engages prospects. Why not re-purpose that content and direct it towards engaging their own employees?
Get marketing and operations together with some employees and start getting the most of your engagement strategies.
Temkin Group reports a correlation between employee engagement and success in customer experience. In its 2016 Employee Engagement Benchmark Study, the firm showed that companies that excel at customer experience have one-and-a-half times as many engaged employees as customer experience laggards do. Gallup has found that a staggering 87% of employees worldwide are not engaged, but companies with highly engaged workforces outperform their peers by 147% in earnings per share. I’d argue that companies already know how to improve employee experience: All they have to do is apply to their HR practices the principles of customer experience design that their marketing and operations teams probably already use.