As a copywriter, news of quality now ranking above quantity when it comes to online copy was music to my ears. Although it’s actually quality and quantity; longer, more informed blog posts, pillar pages and significantly less emphasis on keyword stuffing are once again the order of the day. Social business - that’s social selling, relationship building, content curation - is definitely a good thing for us wordsmiths. This article then, is yet another angle on how the constant march of technology is fighting our corner as purveyors of quality, meaningful, well planned words.
Alexa, find me an excellent copywriter.
While the growth in content marketing created a greater demand for copywriters, the value of their services has been driven down: in short, copywriting as a trade has suffered commoditisation. While search engines valued quantity of content over quality, brands were encouraged to produce reams of content that serviced SEO and keyword demands but had little else to recommend it.