Buzzsumo has discovered that 'will make you' is one of the most popular headlines on Facebook, 'this is why' and 'the reason is' are other well-engaged phrases as well as '10' topping the most engaged number list posts.
The research reinforces the importance of context and emotional reaction your audience may have when they see your post on their timelines.
With this in mind, here are great questions to ask when curating your content...
With these points in mind here are some questions that may be useful to ask when formulating your headlines: Why should the reader care about your content? Can you make a promise or claim about the impact of your article on the reader? Can you include an emotional element – especially if looking to gain traction on Facebook? Are you tapping into a trending topic, if so can you call it out in the headline? Can you make it a quiz or challenge? Could you position it as an explanation or answer post? Who’s your tribe – what headlines resonate with them? Will a more partisan or controversial headline appeal to your tribe? Are you aiming for 12-18 words in your headline?