Different graphics, text variations, call to actions, subject lines, button colours, testimonials and what you share in the first three seconds of a video are all variables you should test when you launch a campaign.

Split testing (aka, A/B testing) is a budget-friendly was to improve your conversion rates and marketing spend.

Split testing has many benefits, here are three of them:

  • Becoming confident in your campaign by testing it first.
  • Learning how your audience interacts with your content.Gaining insights and feedback that you can implement in future campaigns.
  • Reducing risk by tweaking before making them permanent and up-scaling your investment.