I have to admit, I was one of those people who thought Influencer Marketing was about paying people with lots of social media followers to say nice things about your brand.  Primitive, I know.  But I've seen so many poorly made brand endorsements it left a bad taste in my mouth.

Then I met Onalytica - a company that changed my perception completely.  They invited me to an event and helped me to understand that Influencers are just about people with lots of social media followers.  Influencers can be your employees.

I already knew the power of employee ambassadors on social media but the approach described by Onalytica helped me have more faith in the process.  Rather than managing Influencer Marketing as a marketing transaction, facilitate Influencer Marketing as an employee interaction.  

If you discover your external influencers and map them to your internal influencers, you have a great chance to build true relationships founded not on a purchase order, but around expertise.

I love this approach.  It's authentic, budget friendly and effective in reaching audiences in a credible way.

I'm an Influencer Marketing convert.  Are you?