Simon Creed is absolutely right, there is no end of stats available in the Social Media world but just what are we meant to do with all of them.
When you're thinking about your B2B Marketing Strategy, I completely agree with quality content over quantity but all to easy to forget when vying for attention.
One great stat is that 80% of leads sourced from social media is coming from LinkedIn. With the advance of social selling, LI has really come into it's own as 'the' B2B marketing channel.
What is most interesting to me though, is the Instagram growth and the level of engagement seen for B2B brands on this platform. Coincidentally, at Tribal Impact we've just started to experiment with this platform at lifeattribal so watch this space!
With 2.78 billion social media users worldwide and the average person spending more than 50 minutes of their day on Facebook alone - marketers need to be in the moment, they need to use the platforms that are defining the present and understand how to use them to entertain their audience, build relationships and coax conversions. So, I lifted a couple of the stats from Mandy’s blog post. Chucked in a few others that I’ve come across recently. And pulled back the curtains for a closer look at what they really say about the state of social media.