Yes, we're talking about social selling.
You can't miss the fact that these days, social selling is causing a big buzz with so many positive stats to back up it's efficacy.
So what does it really entail? In very simple terms, it's a technique of leveraging your professional online network by authentically engaging with your contacts. Of course, you can't do this without some of the cornerstones of successful selling (understanding your customer's needs/pain point, having the right solution and why your company is the better choice); it is most definitely not about cold-calling, old-fashioned 'pushy' sales techniques and publishing random online content or even just 'chatting'. It's about creating genuine value to your customers, and potential customers, so that when they are thinking of buying, you come to mind first, right at the top of the sales funnel and before your competitors.
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Why social selling? Because, according to a study by Feedback Systems, 63.4 percent of businesses who use social selling report a year-over-year sales growth, compared to just 41.2 percent of businesses who don’t. Here’s how to leverage social selling in your content marketing and, ultimately, how to help your salespeople sell more.