Artificial Intelligence is driven by Natural Language Processing (NLP) and Natural Language Generation (NLG) - these tools are now used in Google Translations which most of the time a hugely accurate.
Alexa and Siri.
And now - email marketing.
And guess what?
This one AI tool is writing 98% better email subject lines than humans and has increased Virgin's open rates by 2% which has led to millions of pounds of sales.
Persado has $66 million in funding and offers AI email subject line writing, in addition to automatic social media and language generation for enterprise marketing. Phrasee, on the other hand, uses AI to write and test email subject lines, email copy and generate email CTAs. You feed it email data and it analyzes the data to learn what works. It generates optimized subject lines that do better than 98% of human ones. And it uses what it learns from your emails to stay consistent with your brand. In one case study, Phrasee helped Virgin Holidays increase their open rates by 2%. That may not sound like much, but it was worth millions in new revenue. The tool also streamlined a process that used to take weeks; today it takes seconds.
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