Whether internal or external communications, both need to be aligned to get the full force of your advocacy program to work efficiently.
A point well made below. If your company makes a big announcement and your employees are last to know, you're missing out on a huge opportunity to harness the advocacy power of your most authentic community of all...employees.
In a world where 80% of the workforce is deskless, it's important to reach all employees. Not just those that sit at their desk and pass the noticeboard from time to time.
Mobile is the way forward. Employee advocacy programs need mobile first training available. Teach your employees to be social on the go and embed it into the daily lives. You'll find better results when employees are sharing via mobile.
Workforce communication platforms can transform the way businesses communicate with employees. Think of all the ways savvy marketers are using social media and targeted campaigns to reach customers so that they stay informed about upcoming concerts at a club or ticket availability for their favorite team’s next home game. What if your company makes a big announcement? Your employees should hear about it from you, not just hit-or-miss on the news. Aligning your external and internal communications channels enables your employees to stay informed, ready to act as brand ambassadors and share the good news when it hits the wires.