One statistic shows that it costs 5x as much to get a customer than keep an existing one.

Your potential customer takes a journey before they trust you enough to buy from you. If you are unsure where you are losing customers in your funnel. 

One way to engage with your potential customers is via a onboard messaging sequence. Here are three steps to launch your onboard messaging sequence:

1. Interview/ Survey your customers to find out their problems and desired outcomes

2. Ask yourself where you are losing your customers in your funnel

3. Create content that shows success in their terms and support your customers with educational content to build relationships.

When creating your funnel - keep in mind is the Trust Equation: credibility + reliability + intimacy = trustworthiness.