One statistic shows that it costs 5x as much to get a customer than keep an existing one.
Your potential customer takes a journey before they trust you enough to buy from you. If you are unsure where you are losing customers in your funnel.
One way to engage with your potential customers is via a onboard messaging sequence. Here are three steps to launch your onboard messaging sequence:
1. Interview/ Survey your customers to find out their problems and desired outcomes
2. Ask yourself where you are losing your customers in your funnel
3. Create content that shows success in their terms and support your customers with educational content to build relationships.
When creating your funnel - keep in mind is the Trust Equation: credibility + reliability + intimacy = trustworthiness.
Customer Development is a method of finding and qualifying the right market for your business. That’s essentially what Kahuna Accounting did. The idea is to build a product around elements that solve your customers’ needs, then find the right ways to convert customers. All of this is ideally accomplished while organizing your methods so that your business is scalable, too. And this is a critical issue too because it’s a process by which you can answer the question “Is what I’m doing truly needed?” before you invest your time and money into an endeavor that will ultimately fail. But that’s ultimately why interviews are so important, even when we get interview anxiety or feel awkward about it. It’s a make-or-break situation, not an optional convenience.