Social Currency is a strange concept to get your head around, similar to explaining Bitcoin, but we won't go into that now. What you need to be aware of from the start is Social Currency isn't a physical thing, it's a way of quantifying influence.
The bigger and more engaged network a user has, the more social currency they will have and what's even more interesting is that it's not something you can give to someone else. It remains with the person, who created it and can also be lost. Even more not all Social Currency is as influential as the rest.
All in all it's just a word, but if we use this concept as a focus point of what we try to build within our employee advocacy programmes. We can put our efforts into encouraging authentic 'word of mouth' type of recommendations and helping employees increase their social currency, rather than pushy marketing campaigns.
Social Currency is powerful - do you know has it in your company?
Vivaldi Group, a global strategy firm, defines it as the following: Social currency is the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. More simply, social currency is a measurement of how people talk about a brand organically, in everyday conversations.