What kind of impression is your LinkedIn profile making? LinkedIn is the best business platform to use to build your professional network, showcase your personal brand and develop valuable connections. 

An optimised and active profile can start conversations, nurture relationships and demonstrate thought leadership. All of these benefits are there to be reaped across the board, from sales reps to human resource professionals. 

A successful approach to ensuring your digital reputation on LinkedIn is effective is to combine an optimised profile with regular activity. Posting relevant and authentic content on your chosen areas (in my case for example; content marketing, SEO, social selling, employee advocacy) can help establish you as a thought leader and draw attention to yourself for the right reasons.

There's no denying that spending time maintaining an active LinkedIn profile takes time, but this investment can reap dividends. For example:

  1. 94% of recruiters use LinkedIn to find candidates but only  36% of job seekers are active on LinkedIn. 
  2. 75% of B2B buyers and 84% of C-level executives use social media when making purchase decisions.
  3. Sales reps using social media as part of their sales techniques outsell 78% of their peers.

This statistics demonstrate the value of viewing our LinkedIn profiles as a a powerful personal marketing tool. 

Here are some practical tips on optimising your LinkedIn profile and driving your professional network from the LinkedIn Sales Blog.