Social media engagement is discussed a lot in the marketing world - especially as most algorithms will increase the reach of your post in the feed, the more engagement you receive on your posts.
Engagement is now a hot topic on Facebook. With users reporting they did not want to see 'engagement-bait' posts on their feeds - posts that include, 'comment here' 'click here' 'tag a friend' 'subscribe' - Facebook has since changed the algorithm to now demote posts which include these 'engagement-bait' words.
The Facebook algorithm now favours posts that drive real, authentic social media interaction that builds strong, meaningful relationships.
Here are two great ways to spark relevant discussions with your following to increase engagement:
1. Asking Questions - to create conversions with your following
2. Sharing Helpful, Relevant Content - to provide solutions to your prospective customers
How will you AEIOU engagement with your brand? A quick review: (A) Asking Questions (E) Invoking Expression (I) Providing Incentives (O) Making Offers (U) Delivering Utility