When I first started working in SEO, you could reach page one by 'spamming' your links onto irrelevant websites and by stuffing your web pages and blog posts with as many keywords as you can.

You will be pleased to know that SEO has advanced, massively since the 'black-hat' days - and Google's algorithm is built around ranking high quality, helpful content onto page one.

One way to boost your traffic through SEO is by creating blog post content for long-tail keywords (aka, 3+ word phrases and questions a user will type into Google) 

Studies have shown that users using long-tail keywords in Google are more likely to read the whole blog post and want to hear more for you! In short, these visitors are more likely to convert! 

Go onto Google Keyword Planner and AnswerThePublic to identify your long-tail keywords.