Obviously I'm a big believer in why employee advocacy works and understandably, you may think I'm a bit biased! So I thought I'd share a real life example of the power of employee advocacy (and no, they're not one of our customers..).
As you can read in Jon's article, since joining the program, employee shares rose by nine times on average and the 700 employees involved had a higher reach and engagement than the corporate account with over 600k followers...
All in all, impressive results. If you want to find out more about how an employee advocacy program could help your business and what we do at Tribal Impact click here.
There is a lot of talk about engaging employees and creating ambassadors or even sales via social media. It’s easy to find opinion pieces and theoretical guidelines, but hands-on experience and best practice case studies are harder to come by and we were asking ourselves: Is the hype justified? We decided to test employee advocacy as a real opportunity for our company and thus started a 6-month pilot. We hope that our conclusions can add some real-life proof points, and we have included 7 to inspire other companies on how to support their employees as active ambassadors for their brands on social media.