Today's approach to marketing requires a strong focus on inbound activities by delivering relevant and authentic content which delivers value to your prospects and customers. Not only deliver value, but also nurture relationships at every single touchpoint with your prospects and customers. No easy feat though!
Webinars have become a great tool to include in your content marketing arsenal (amongst social media marketing, landing pages, call-to-actions, case studies, testimonials, peer reviews, surveys, emails, the list goes on).
So how can webinars be a such a valuable part of your Content Marketing Strategy then? Here are just a few reasons:
- Provides the opportunity to demonstrate and showcase your brand & product to a targeted, live audience.
- You can engage with attendees, gather feedback & answer questions all in real time
- Webinars are also great educational and training tools, which can help to provide something of value to your customers.
- Helps position you as a Thought Leader by sharing educational content
- Communicate with people from anywhere in the world (whilst you could be working remotely)
However, even if your webinar provides excellent content, you still need to encourage people to attend through promotion. Social media is one of the most effective methods for promoting your webinar and driving awareness. This is due to the huge reach and immediacy of social media channels, and this post by Maximise Social Business provides valuable tips on optimising and promoting your webinar on social media.
Webinars are one of the most powerful forms of content as they have a high conversion rate. Adobe found that their webinar landing pages converted to registrations at 51% and that 19% of webinar attendees converted by joining a demo they offered at the end. But people won’t automatically flock to your webinars, just because you created them. To get webinar attendees you need to spend an ample amount of time to promote it. One of the best ways to do this is with social media. Hence, I have written this article on how to promote a webinar with social media. Follow the steps listed below to fill it up with attendees…