Contributors

Sarah Goodall

Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs
Vanessa Baker

Head of Channel Social Advocacy Programs
Rachel Ranwell

Social Business Manager
Emily Milsom

Social Business Enabler
Amy Chessman
Emma Rundle

Owner

About

Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.

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Why Social Media is a Good Sales Technique

4 Apr 2018

Rachel Ranwell

https://www.passle.net/Content/Images/passle_logo-186px.png Passle https://passle.net

Rachel Ranwell

It's true that some Executive's still need a lot of convincing that social media and social selling deliver results.

Jenn Herman talks about this in her blog and that in simple terms, the best sales people focus on the relationship and not the sale.

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If your company allows expenses for “entertainment” and “relationships” and these are just the cost of “doing business”, why wouldn’t social media fall into this same category? While you probably could sit down and calculate the ROI of a dinner out with a client, I know many companies don’t. And yet, when it comes to your Facebook page, your executives want a full ROI valuation.

https://www.jennstrends.com/why-social-media-is-a-good-sales-technique/