Hubspot have recently shared that emojis in a tweet can increase engagement by 25.4%, increase likes on a Facebook post by 57% and the number of comments and shares by 33%.
Recent studies have shown that emoticons are effective in communicating the richness of my messages and improving personal interaction - showing emojis to have a purpose in 'humanising your brand' and share authentic emotion in your content.
Even if you choose not to share emojis in your content marketing strategy - they have proven to be particularly helpful in communicating and connecting with your team. I would love to hear your thoughts!
From a marketing standpoint, emojis are undeniably useful. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent. If emojis can so drastically increase the likelihood of engagement, there’s no reason you shouldn’t be using them.