The adoption of Employee Advocacy as a key component of successful inbound marketing strategy is becoming increasingly widespread. Organisations see the clear value of empowering employees to share content via their own social media channels. This practice expands a company's reach dramatically as on average, employee networks have 10x more connections than a company has followers.
The other key reason is that successful inbound marketing depends largely on providing authentic content which informs and educates rather using a sales focus. The collective voice of your employee is far more powerful than the typical 'corporate' voice. For example,
- Brand messages are re-shared 24x more frequently when distributed by employees vs brand
- According to the Edelman Trust Barometer, people are 3x more likely to trust company information shared by an employee than that shared by a CEO
- Salespeople who regularly share quality content are 45% more likely to exceed quota.
The stats are blindingly overwhelming in favour of adopting employee advocacy, but as with all new programs and initiatives, your key decision makers may need convincing before they give the green light for investment.
To help your business case, I thoroughly recommend using this fabulous infographic created by Bambu at Sprout Social "Employee Advocacy Stats That Will Help Secure C-Level Buy-In" - it provides clear facts and figures on the benefits of Employee Advocacy and should help you convince and convert your internal stakeholders!
Decision makers want to see proof that the program has been successful before, and what it translated to on a business level. When taking an advocacy program up the chain, your strategy should be no different. Data should be the backbone of your pitch, and employee advocacy stats should be used to communicate the measurable benefits. While your pitch should be focused, it should also speak to the potential impact on each department. For securing buy-in from Talent Acquisition, lean on the fact that candidates trust employees 3x more than employers when receiving information on work culture. For Marketing leaders, root your value prop in amplification - messages shared by employees have a reach 561% greater than that of a brand channel. The infographic provides employee advocacy stats to get the attention of your C-Suite.