The adoption of Employee Advocacy as a key component of successful inbound marketing strategy is becoming increasingly widespread. Organisations see the clear value of empowering employees to share content via their own social media channels. This practice expands a company's reach dramatically as on average, employee networks have 10x more connections than a company has followers.

The other key reason is that successful inbound marketing depends largely on providing authentic content which informs and educates rather using a sales focus. The collective voice of your employee is far more powerful than the typical 'corporate' voice. For example, 

  • Brand messages are re-shared 24x more frequently when distributed by employees vs brand
  • According to the Edelman Trust Barometer, people are 3x more likely to trust company information shared by an employee than that shared by a CEO
  • Salespeople who regularly share quality content are 45% more likely to exceed quota.

The stats are blindingly overwhelming in favour of adopting employee advocacy, but as with all new programs and initiatives, your key decision makers may need convincing before they give the green light for investment.

To help your business case, I thoroughly recommend using this fabulous infographic created by Bambu at Sprout Social "Employee Advocacy Stats That Will Help Secure C-Level Buy-In" - it provides clear facts and figures on the benefits of Employee Advocacy and should help you convince and convert your internal stakeholders!