The online world is certainly not short of a blog or two so it might make you think there's no point adding to the 'noise' but let me assure you it really is worth it; here's just a few stats to back that up..

  1. Featuring blogs on your website generates a 434% (yes, 434% !) better chance of higher ranking on search engines. (Source: Tech Client).. PS, there's a great infographic on this link !
  2. B2B's using blogs as part of their content marketing mix achieved 67% more leads than those that don’t. (Source: Hubspot)
  3. 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Source: DemandGenReport)

With stats like these, blogging for B2B should be a no brainer but at Tribal Impact, we recognise that although you have the ideas and expertise, not everyone has the time and writing experience to get these right.  So if you'd like to add blogging to your content marketing mix, take a look at our Thought Leadership Blog Program.