Wow - what a powerful post this is and I totally get it. Consumers are distrusting advertising and are generally wising up to the fact 'content' is being created without purpose or value.
In addition we have the content shock. There's simply too much noise and people are blind to it. In the era of 'fake news' consumers are more wary of articles and click-bait titles, choosing to trust their networks and peers.
Marketers need to think about how they can create more trusted content from within the organisation. How they can empower their employees with the right information, trends and insights to craft raw content that can then be optimised and published.
I'm glad people are demanding more of this kind of content. We need to showcase our expertise from the insight out to create a more authentic brand experience or the buyer.
Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have had to adapt to create more visual assets for their brands. I think we’re on the cusp of a new revolution in content marketing, and one that has the power to shift the balance in the industry. Consumers may soon judge your brand based heavily on the authenticity of your content.