Outbound marketing and social selling are the future but VMA's Inside Insight survey of UK IC professionals reveals many businesses are still stuck in the past when it comes to internal comms.

The same survey reveals employee engagement and influencing rank in the top 10 most important skills and competencies for an IC professional, and yet the tools to deliver these seem to be lacking, with over 90% of IC professionals still using traditional channels to communicate to internal stakeholders.

With such limited adoption of the digital approach internally, are these businesses missing out on riding the external outbound marketing/social influencer wave?