Unsurprisingly, I'm in the 'employee advocacy camp' and love articles that talk about why you should be a supporter too.
This article shares some fabulous stats about the measurable benefits of employee advocacy, not least of which is nearly 64% of advocates involved in a formal employee advocacy program cited attracting and developing new business as a positive program benefit, and nearly 45% attributed new revenue streams to employee advocacy.
If you are thinking about launching your own program, you can download our free workbook that will help you create your plan in just 8 simple steps. Good Luck !
By leveraging the voice of your employees, companies can increase the social media reach of their branded content. As a result, employee engagement and employee advocacy are essential components of an effective social media strategy.