Influencer marketing is certainly not new and although it may be shifting away from major celebrities, this infographic highlights just how powerful it still is.
Many companies have been turning to micro-influencers to support their marketing strategy and if you think of your own buying behaviours, like it or not, we are all being influenced, particularly when you consider that we trust our peers more than we do 'experts'.
So what exactly does this mean for you? Hubspot shares 10 key steps on how to become an influencer in your own industry.
When it comes to getting advice or recommendations on what to do -- which product to buy, which movie to see, and where to travel on vacation -- there are still areas where we trust our peers more than we do "experts."