Jeff Bezos is known for being pretty direct. His absolute focus on achievement is borne out by the success and continual evolution of Amazon. His quote "Day 2 is stasis. Followed by irreverence. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1." shows that he simply never takes his foot off the gas. But the really interesting thing about this article is that it shows how he pays the same attention to detail, to quality of inputs, as he does to achieving his goals and striving for ever better performance. He's recently introduced a more qualitative approach to briefs prepared for meetings, which involves writing a story. This move shows his belief in the importance of having a narrative for all stakeholders. He believes that the customer should be held in awe and that the more of the business they see and understand, the better the chance of retaining their business. His strategy clearly has communication front and centre; music to my ears!