Brands are becoming more savvy when it comes to social media but there are still some common slip-ups. This article pulls some of the most frequent errors - such as not having a social media strategy - together.
“Victory loves preparation”. Keep this phrase in mind when it comes to your social media marketing. Many brands make the mistake of not having a plan in place - a good social media strategy will help you stay on track with consistent posts, while also supporting any goals you've set.