Although it has been a challenge and a 'mad rush' for all of us entrepreneurs, marketers, data protectors and consumers to get a handle on GDPR and ensure we understand and are fully compliant. GDPR is a great step forward for how businesses communicate with their customers.
Consumers can now see that their data may be used for retargeting advertising campaigns on Facebook or Google.
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I am very grateful that businesses who previously purchased email lists or traded contacts with other parties will now face a huge fine for doing so. For most of us - we would not take that approach as we know - clients only work or buy from us when they have a meaningful relationship with us and are educated in what we do.
I'm looking forward to seeing how the future of inbound marketing transforms how we attract and connect with our clients!
The GDPR is a positive step for the marketing discipline at large. The GDPR is wholly consistent with the Inbound approach to business. Some companies already distinguish themselves by being relevant, helpful and transparent: GDPR will help them refine what they have in place and grow better. Some companies are at the other end of spectrum. They have little interest in adapting their marketing to an evolving marketplace. GDPR compliance may feel like a burdensome regulation. And then there are all those companies in the vast middle, that were perhaps willing to become more Inbound in their marketing, but were not quite as ready or able due to competing short-term priorities. For them, GDPR-compliance may be a useful forcing function, a chance to get on the right side of marketing history. A chance to grow better.